Best New Products 2007

By Donna Berry

According to the National Sleep Foundation, 70 million Americans currently have trouble sleeping. Of this population, 55% of adults who have trouble falling asleep report concerns about becoming dependent on over-the-counter or prescription sleep aids. Dreamerz is an all-natural dietary supplement that helps people go to sleep naturally and safely.

“Inspired by Mom’s remedy of a soothing glass of warm milk before bed, we saw the opportunity to create an enjoyable product that would naturally support people in relaxation and healthy sleep without the unpleasant after-effects, such as headaches and grogginess, that are sometimes associated with other alternatives,” says Amanda Steele, founder and CEO, Dreamerz Foods, Inc., San Francisco.

The clinically proven ingredients in Dreamerz include a patented, low dose (0.3mg) of melatonin, a naturally occurring sleep-regulating hormone that helps normalize sleep and wake cycles, and Lactium-branded hydrolyzed casein, a supplement derived from milk and clinically proven to aid in stress reduction and relaxation.

This unique combination helps maintain a healthy sleep cycle, the company says. “We did scientific and quality testing, worked with sleep experts and took a lot of naps along the way to developing a rich, comforting and effective product that would also fit into a healthy lifestyle,” says Steele.

The creamy, dairy-based beverage comes in three flavors that can be enjoyed hot or cold: Chocolate S’nores (milk chocolate flavor), Vanilla Van Winkle (French vanilla flavor) and Creme de la REM (dark chocolate mint flavor).

“We know that when people try our product, they love it and it works,” Steele says. “In fact, seven out of 10 people say that Dreamerz improves their quality of sleep.”

Dreamerz is currently distributed throughout California, the Northeast and the Pacific Northwest in a variety of retail channels. “We will continue to build our distribution substantially and expect to have national distribution in 2008,” Steele concludes.